Privacy policy

Last updated: October 29, 2026

Gérard Bertrand operates this store and website, including all related information, content, features, tools, products and services, to provide you, as a customer, with a personalised shopping experience (the “Services”). Gérard Bertrand is powered by Shopify, which enables us to provide you with the Services. This Privacy Policy describes how we collect, use and disclose your personal information when you visit or use the Services, make a purchase or another transaction through them, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy takes precedence regarding the collection, processing and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use and disclosure of your information as described in it.

Personal information we collect or process

When we use the term “personal information”, we mean information that identifies you or can reasonably be linked to you or another person. Personal information does not include information collected anonymously or de-identified so that it cannot identify you or reasonably be associated with you. We may collect or process the following categories of personal information, including inferences drawn from that information, depending on how you interact with the Services, where you live and what is permitted or required by applicable law:

Contact details, including your name, address, billing address, delivery address, telephone number and email address.
Financial information, including credit card, debit card and financial account numbers, payment card information, financial account information, transaction details, payment method, payment confirmation and other payment details.
Account information, including your username, password, security questions, preferences and settings.
Transaction information, including items you view, put in your basket, add to your wish list, purchase, return, exchange or cancel, as well as your past transactions.
Communications with us, including information you provide when communicating with us, for example when submitting a customer support request.
Device information, including information about your device, browser or network connection, your IP address and other unique identifiers.
Usage information, including information about your interaction with the Services, such as how and when you interact with or navigate the Services.

Sources of personal information

We may collect personal information from the following sources:

Directly from you, including when you create an account, visit or use the Services, communicate with us or provide us with your personal information;
Automatically through the Services, including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies;
From our service providers, including when we engage them to enable certain technologies and when they collect or process your personal information on our behalf;
From our business partners or other third parties.

How we use your personal information

Depending on how you interact with us or which Services you use, we may use your personal information for the following purposes:

Providing, tailoring and improving the Services. We use your personal information to provide you with the Services, including to fulfil our contract with you, process your payments and orders, remember your preferences and items you are interested in, send you account-related notifications, process purchases, returns, exchanges or other transactions, create, maintain and manage your account, arrange shipping, facilitate returns and exchanges, enable you to post reviews, and create a personalised shopping experience for you, such as recommending products related to your purchases. This may include using your personal information to better tailor and improve the Services.
Marketing and advertising. We use your personal information for marketing and promotional purposes, such as sending marketing, advertising and promotional communications by email, text message or post, and to show you online advertisements for products or services on the Services or other websites, including based on items you previously purchased or added to your basket and your other activity on the Services.
Security and fraud prevention. We use your personal information to authenticate your account, provide a secure checkout and shopping experience, detect, investigate or take action regarding potentially fraudulent, illegal, unsafe or malicious activity, protect public safety and secure our services. If you choose to use the Services and create an account, you are responsible for keeping your account credentials secure. We strongly recommend that you do not share your username, password or other access details with anyone.
Communicating with you. We use your personal information to provide customer support, respond to you, provide effective services and maintain our business relationship with you.
Legal reasons. We use your personal information to comply with applicable laws or respond to valid legal processes, including requests from law enforcement or government agencies; to investigate or participate in civil investigations, potential or actual litigation, or other adversarial legal proceedings; and to enforce our terms or policies or investigate potential violations of them.

How we disclose personal information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes, subject to this Privacy Policy. These circumstances may include:

With Shopify, suppliers and other third parties that perform services on our behalf (e.g. IT management, payment processing, data analysis, customer support, cloud storage, order fulfilment and shipping).
With business and marketing partners to provide you with marketing and advertising services. For example, we use Shopify to support personalised advertising through third-party services based on your online activity across different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on where you live, you may have the right to ask us not to share information about you to show you targeted advertising and marketing based on your online activity across different merchants and websites. You can exercise your right to opt out of these uses here.
When you direct us, request that we do so or otherwise consent to our disclosing certain information to third parties, for example to ship products to you or through your use of social media widgets or login integrations.
With our affiliates or autrement within our group of companies.
In connection with a business transaction such as a merger or bankruptcy; to comply with any applicable legal obligation, including responding to subpoenas, search warrants and similar requests; to enforce any applicable terms of service or policies; and to protect or defend the Services, our rights and the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services to provide and improve them. Information you submit to the Services will be transmitted to and shared with Shopify and third parties that may be located in countries other than your country of residence, in order to provide and improve the Services. In addition, to help protect, grow and improve our business, we use certain advanced Shopify features that incorporate data and information obtained from your interactions with our store, other merchants and Shopify. To provide these advanced features, Shopify may use personal information collected from your interactions with our store, other merchants and Shopify. In these circumstances, Shopify is responsible for processing your personal information, including responding to your requests to exercise your rights regarding the use of your personal information for these purposes. To learn more about how Shopify uses your personal information and the rights you may have, you can read the Shopify Consumer Privacy Policy. Depending on where you live, you can exercise certain rights regarding your personal information through the Shopify Privacy Portal.

Third-party websites and links

The Services may contain links to websites or other online platforms operated by third parties. If you follow links to sites that are not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee, and are not responsible for, the privacy or security of those sites, including the accuracy, completeness or reliability of the information they contain. Information you provide in public or semi-public spaces, including information you share on third-party social media platforms, may also be viewed by other users of the Services and/or users of those third-party platforms, without limitation on its use by us or a third party. Our inclusion of these links does not in itself imply endorsement of the content of those platforms or their owners or operators, unless otherwise stated on the Services.

Children’s data

The Services are not intended for use by children, and we do not knowingly collect personal information about children who have not reached the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, you can contact us using the details below to request its deletion. As of the effective date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell” (as those terms are defined under applicable law) the personal information of people under 16 years of age.

Security and retention of your information

Please note that no security measure is perfect or impenetrable, and we cannot guarantee “perfect security”. Furthermore, information you send us may not be secure in transit. We recommend that you do not use unsecured channels to send us sensitive or confidential information.

How long we retain your personal information depends on various factors, such as whether we need it to maintain your account, provide you with the Services, comply with legal obligations, resolve disputes or enforce other applicable agreements and policies.

Your rights and choices

Depending on where you live, you may have some or all of the rights listed below regarding your personal information. However, these rights are not absolute, apply only in certain circumstances and, in some cases, we may decline your request as permitted by law.

Right of access / right to know. You may have the right to request access to the personal information we hold about you.
Right to erasure. You may have the right to request that we delete the personal information we hold about you.
Right to rectification. You may have the right to request that we correct inaccurate personal information we hold about you.
Right to data portability. You may have the right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and subject to certain exceptions.
Right to opt out of sale or sharing for targeted advertising. Depending on where you live, you may have the right to opt out of the “sale” or “sharing” of your personal information, or to opt out of the processing of your personal information for purposes considered “targeted advertising”, as defined under applicable privacy laws. You can exercise your right to opt out of these uses here. Please note that if you visit our website with the Global Privacy Control (GPC) opt-out preference signal enabled, depending on your location, we will automatically treat this as an opt-out request for the device and browser you use to visit the website. If we can associate the device sending the signal with a Shopify account, we will also apply the opt-out request to the account. To learn more about Global Privacy Control, you can visit https://globalprivacycontrol.org/. Other than Global Privacy Control, we do not recognise other “Do Not Track” signals that your web browser or device may send.
Managing communication preferences. We may send you promotional emails, and you can opt out of receiving them at any time using the unsubscribe option in the emails we send you. If you unsubscribe, we may still send you non-promotional emails, such as those concerning your account or orders you have placed.

If you live in the United Kingdom or the European Economic Area, subject to the exceptions and limitations provided by local law, you may exercise the following rights in addition to those set out above:

Objection to and restriction of processing: you may have the right to ask us to stop or restrict our processing of personal information for certain purposes.
Withdrawal of consent: where we rely on consent to process your personal information, you have the right to withdraw that consent. If you withdraw your consent, this will not affect the lawfulness of any processing based on your consent before its withdrawal.

You can exercise any of these rights where indicated on the Services or by contacting us using the details below. To learn more about how Shopify uses your personal information and the rights you may have, including rights relating to data processed by Shopify, you can visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before we can process your requests, as permitted or required by applicable law. In accordance with applicable laws, you may appoint an authorised agent to submit requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require the agent to provide proof that you have authorised them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request within the timeframes required by applicable law.

Complaints

If you have any complaints about how we process your personal information, please contact us using the details below. Depending on where you live, you may have the right to appeal our decision by contacting us using the details below, or to lodge a complaint with your local data protection authority. For the EEA, you can find a list of the relevant data protection supervisory authorities here.

International transfers

Please note that we may transfer, store and process your personal information outside the country where you live.

If we transfer your personal information outside the European Economic Area or the United Kingdom, we will rely on recognised transfer mechanisms such as the European Commission’s standard contractual clauses, or any equivalent agreement issued by the competent UK authority, as applicable, unless the data is transferred to a country that has been determined to provide an adequate level of protection.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes in our practices or for other operational, legal or regulatory reasons. We will post the revised Privacy Policy on this website, update the “Last updated” date and provide notice as required by applicable law.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or wish to exercise any of your rights, please email us at contact@gerard-bertrand.com. You can find our other contact details on our contact information policy. For the purposes of applicable data protection laws, we are the controller of your personal information.